Assess the extent to which the brothers and sisters marketing plan might support Center Parcs growth strategy (20 marks)
“B&S is now responsible for the development of a long term marketing plan to support Center Parcs growth strategy as well as attracting new customers to the brand. Campaign materials are set to include TV, online and digital features, with supporting print, outdoor, social media and internal communications activity.’’
Our strong financial performance allowed us to continue the investment in our Villages and thereby create the perfect platform for continued growth in the future. During the year, we made good progress with the construction of our fifth Village at Woburn Forest. Over the course of the year, we invested £39.9 million in our existing four Villages and £48.5 million in the construction of the fifth Village".
In today's very competitive marketplace a strategy that insures a consistent approach to offering your product or service in a way that will outsell the competition is critical. However, in concert with defining the marketing strategy you must also have a well-defined methodology for the day to day process of implementing it. B&S would therefore have to create an efficient and effective strategy for their marketing plan to be successful in a competitive market. Brother and sisters marketing plan might support Center Parcs growth strategy to attract new customers as CP aims: ‘‘our business strategy is to be the leading provider of short break holidays in the UK.’’ To achieve their growth strategy to attract more customers, CP may decide to penetrate the existing marketing by increasing market share for a firm's products in its existing markets. Several approaches help to achieve this, including product improvement; updating and building/improving existing products. B&S can aid this marketing strategy by introducing effective campaigns and advertisement to attract further customers. For example, Brother and...
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