Print Industry

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GE1-Introduction to Media & Entertainment- Assignment 3
Ivan Katsarev, 130588, class 1, 26.09.2013
Print Industry
Article 1
The printing industry changed a lot in the last years and will undergo changes even more in the next years. Digital imaging, production printing, desktop publishing, computers, large-format offset printing are examples of advances in the last 30 years. Nowadays, Internet is a major problem for the newspaper industry. Why should we buy a newspaper when we can find all the information we need in the Internet? People are less willing to spend time and money on newspapers when they have the opportunity to find everything they want for free in the Internet. This has been a problem for the publishers for a long time. Furthermore, when something important happens in the world, the information about it first occurs on the Internet as it is a quicker and easier way, while the newspapers will publish it on the next morning. Consumers are less willing to spend money on newspapers, because via Internet they are more up to date with the things that are happening in more cheaper, quicker and efficient way. To support the validy of my opinion I am posting a video here where Clay Shirky is talking about the future of the newspapers and the risk of being devour by the Internet- The rising popularity of tablets and smartphones and eReader devices is another challenge that faces the newspaper industry. For example a reader may be paying subscriptions for several different newspapers and magazines which can all be viewed at one place. Another big concern for the newspaper industry is the loss of both revenue and subscribers. The main reason for this is that the subscribers turn to other media forms. The decrease of subscribers provokes the advertisers to lose interest in investing money in commercials on a newspaper. Advertising and commercial are two of the main income sources in the media society. For example, this year the U.S. newspaper industry reported 7.5 billion dollars waste in advertising revenue compared to two years ago. Money is a problem for the publishers and paying the salaries on time is getting harder. There are a lot of people working in this field who have been fired. Because of those all reasons there are newspaper owners who started offering their content online for free, with the purpose to attract more readers, selling more advertising and bringing to higher revenue in this way. There are entrepreneurs like Rupert Murdoch who has introduced a pay wall for their online content. Pay wall is a system that forbids Internet users from accessing webpage content without a paid subscription. In 2010 Murdoch used this model in his two daily newspapers ‘the Times’ and ‘Sunday Times’. This change brought to more than 105, 000 customer sales. The outcome of Murdoch’s papers was very important for the future of the entire newspaper industry. That is why all the other papers were observing what is going to happen. The results showed clearly that there are people who are willing to pay in order to receive quality newspaper in digital format. Just few months later The Times lost 90 percent of its online readership. In my opinion, the reason for this fall was the requierment for paid subscription before any stories can be viewed.

Three years later, in 2013, Murdoch’s company has demerged and separated into entertainment and publishing companies. In the same time other popular newspapers as ‘The Telegraph’ and ,The Sun’ announced that they are starting to charge readers for online access (pay wall). The second one has a circulation of 2.3 million in print and an approximate of 1.7 million people are already using its online version named SUN+. The reason for The Sun’s pay wall method being successful is that the online version costs subscribers 2 pounds per week, while the daily print tabloid costs 3,2 pounds a week....