The Newspaper Industry

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The Newspaper Industry is one of the oldest and largest, most widely-known media industry in existence. “More than 1 out of 3 people in the United States reads a newspaper everyday” (Vivian 78). When you think of someone reading a newspaper, we often think of someone who’s older, sitting in a chair with a cup of coffee and who doesn’t really know much or endulge themselves in the fast-paced world today, like with television or newer technology, basically, a grandpa. However, what we can easily be surprised with is the fact that in 2004, while newspapers were paid $44.9 billion in advertising, television stations on the air only attracted $42.5 billion (Vivian 78).

Many people believe that television has stolen the media industry from all other sources, including newspapers, books, and magazines. If you think about it, who doesn’t have a television in their house? However, what we don’t pay attention to is how many newspaper dispenser boxes we see outside restaraunts, at bus stops, and especially near a lot of coffee shops.

So what kind of newspapers are most read? Most every town has their own local paper. However, there are a bunch of newspapers, such as The New York Times, The Wall Street Journal, and USA Today where many people pay more attention to. Recently the newspaper industry has been faced with a decline in sales since 2003, but from September 2006 to March 2007, has actually increased yet again (Vivian 79). Even though this may be true, newspapers are still desperately trying to increase their production. They haven’t lost their reputation or name, but many people have stopped investing in them due to the articles being online, or the same stories covered on television.

What’s the advantages of getting a newspaper over watching television? As opposed to television, the newspaper contain a lot of different categories of content (Vivian 79). For example, several people read the editorials to get different perspectives on certain topics. This alone...