Culture and Organization, September 2005, Vol. 11(3), pp. 195–208
Fiction and Humor in Transforming McDonald’s Narrative Strategies
DAVID BOJE*a, MICHAELA DRIVERb and YUE CAIa
a Department of Management, MSC3DJ, New Mexico State University, P.O. Box 30001, Las Cruces, NM 88003-8001, USA; bDepartment of Management and Marketing, East Tennessee State University, Box 70625, Johnson City, Tennessee 37614-0625, USA
+1 Department DavidBoje of Management, 0 300000September 11 (505)...